Guild Rosters

I was never a part of a guild that had an active website, but I did spend time looking at the groups that did. On every guild’s website is the famous roster tab. Its purpose was simple: flaunt the depth and uberness of the guild. Thankfully these sites are still accessible.

Dark Covenant (Hodstock)

The Unnamed (Hodstock)

Cosa Nostra (CLW)

What I find funny about these rosters is that probably 80% or so were separate individuals. Unfortunately, by as early as 2005, more than half of any given guild was just multiple accounts by the same player, alt characters, or dual boxers. From SOE’s revenue standpoint, this wasn’t a bad thing in 2005. But if your retention is lower than 100%… lose a player like Raidwiz and you lose multiple monthly subscriptions. So by 2008, 2009, 2010, 2011… things weren’t looking up. Too much of their revenue rested on the shoulders of a handful of players.

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About Stonee

EQOA blogger
This entry was posted in EQOA, Everquest, Video Games. Bookmark the permalink.

5 Responses to Guild Rosters

  1. na53 says:

    I always thought the monthly fee soe charged was a bit too high. Had it been somewhere under $10, maybe $6-8, they would have probably attracted a lot more consumers, imo. Their target market was just too small to had been charging $13-14. I also find it silly that they didn’t reduce the price when eqoa was on its later years, when the number of players were dropping exponentially.

    • Alex says:

      You must not be an Econ major. :-D.

      The unfortunate truth to supply-demand and variable costs/utility costs is that if soe charged less, they likely wouldn’t see a rebound in profit from more users. For each new user, the operating cost probably increased just a hair. Sure 1,000 more users would join if the game was 5 bucks cheaper, but I can almost guarantee their profit margin would be even less than before. The price soe chose wasn’t pulled out of a hat. They probably have a staff of folks that figure out the most profitable rate.

      On the other hand, I could be completely off and the reality could be incredibly different.

      • Nick says:

        No, I’m not an Econ major 😀

        But certain economic models can’t always apply to different markets. What you said may be true, but I feel like in this case, there is more to be taken into consideration aside from price and operating costs. I very much understood that they didn’t just pull a number out of their asses. But sometimes applying common sense can prove much more powerful than applying economic models. Remember, economic theory (at least from what I’ve learned) suggests we should not conform to models given the ever-changing nature of economy in general. Again, I’m not saying you’re wrong, all I’m saying is my gut tells me a lower price charged would have made both them and us better off.

  2. aesfddasf says:

    you guys are so nice to each other. I like this place.

  3. BoomstickSaint says:

    You are forgetting one of the biggest eqoa websites around – http://www.crypticsouls.ca

    They were a major guild on PPO, along with probably the biggest PPO guild Old Times, who i believe also had an active website.

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