I was never a part of a guild that had an active website, but I did spend time looking at the groups that did. On every guild’s website is the famous roster tab. Its purpose was simple: flaunt the depth and uberness of the guild. Thankfully these sites are still accessible.
Dark Covenant (Hodstock)
The Unnamed (Hodstock)
Cosa Nostra (CLW)
What I find funny about these rosters is that probably 80% or so were separate individuals. Unfortunately, by as early as 2005, more than half of any given guild was just multiple accounts by the same player, alt characters, or dual boxers. From SOE’s revenue standpoint, this wasn’t a bad thing in 2005. But if your retention is lower than 100%… lose a player like Raidwiz and you lose multiple monthly subscriptions. So by 2008, 2009, 2010, 2011… things weren’t looking up. Too much of their revenue rested on the shoulders of a handful of players.